Facebook application to reveal clues about cover for next installment of top-selling and top-rated basketball simulation*
New York, NY – June 20, 2012 – 2K Sports today announced the launch of the “Uncover The Cover” Facebook application, which will engage the 2K Sports online community and reveal some big clues about the cover of NBA 2K13, the next installment of the top-rated NBA video game simulation franchise twelve years running.
The Facebook application will start with the clues concealed behind puzzle pieces. In order for pieces to be removed and the clues to the cover revealed, fans are encouraged to tweet about NBA 2K13 using the hashtag #UncoverNBA2K. The more tweets that are made containing the hashtag, the more pieces of the puzzle will be removed.
Fans can check the NBA 2K13 Facebook page to see the current state of the image and the effects their tweets are having in real-time. Once the cover is unveiled, fans will be able to download the final poster art file as wallpaper.
The Facebook application represents a significant departure from the traditional 2K Sports cover reveal, and will leverage the company’s sizeable social media following. For the first time in the company’s history, fans will play a decisive role in announcing the cover.
Fans can begin tweeting #UncoverNBA2K today and view the app’s progress in real-time on http://2kgam.es/UncoverNBA2K.
