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Reboot of award-winning Echo Bazaar offers email sign-up, new stories and new gameplay. Facebook and Twitter not required.

“We want to be an ethical social game” says CEO.

Failbetter Games is delighted to announce the release of Fallen London: a revised and extended reboot of its highly acclaimed online adventure Echo Bazaar.

The re-launched game features an updated interface, new ways to play alone or with friends, many new illustrations and more than 700,000 words of original, interactive stories, adding up to months of free play.

And for the first time, Failbetter Games has introduced an email sign-up, so players won’t need a Facebook or Twitter account to experience Fallen London.

“We want to be an ethical company, so we won’t force players to hand over the keys to their social networks,” says Failbetter founder Alexis Kennedy.  “Social games get a bad reputation in the industry, and it’s not controversial to say that some of them deserve it.  We want to be clear to our players upfront that Twitter and Facebook are a choice, not a requirement”.

Part Choose Your Own Adventure and part role-playing game, Fallen London takes place in a dark and hilarious Victorian Gothic underworld where your choices affect everything from the price of your soul to your table manners.  In its former incarnation as Echo Bazaar, it was named Best Browser Game of the year by the Escapist and has won rave reviews from mainstream media and gaming press alike.

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