Million Dollar Sports Gaming Tournament Kicks Off Its Second Season Exclusively on PlayStation 3.

With the virtual football season now officially kicked off with one of EA SPORTS™ most popular franchises, Madden NFL 13, Electronic Arts Inc. (NASDAQ: EA) and Virgin Gaming today announced the return of the EA SPORTS Challenge Series Powered by Virgin Gaming. Supporting Madden NFL 13, NHL®13 and FIFA Soccer 13, the tournament with one of the biggest prize pool in sports video gaming is hosting its second annual competition to determine who the most skilled sports gamers in the world are. Beginning September 11, 2012, exclusively on the PlayStation®3 (PS3TM) computer entertainment system, participants will compete online in qualifying rounds to earn their seat in the live finals and their shot at $1,000,000 in cash prizes. **Entry into the tournament is free for all participants that purchase their copy of Madden NFL 13, NHL 13 or FIFA Soccer 13 at GameStop®**

“Last year’s inaugural EA SPORTS Challenge Series was a tremendous success, delivering an unrivaled competitive gaming experience online and at the live event finals in New York City,” said Rob Segal, CEO of Virgin Gaming. “With millions of fans eagerly anticipating the launch of the new EA SPORTS games, we’re going even bigger this time around, showing both our players and partners how exciting the future of competitive gaming is with Virgin Gaming.”

Players who want to compete in the EA SPORTS Challenge Series can register at VirginGaming.com for Madden NFL 13, NHL 13 and FIFA 13 on September 11, September 25 and October 9 respectively.  The three tournaments will begin with online qualifiers where players will compete to secure one of 640 seats available at the live event final in Las Vegas.  To learn more about EA SPORTS Challenge Series Powered by Virgin Gaming, or the individual tournaments and official rules, please visit www.VirginGaming.com/ChallengeSeries.

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